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Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations
has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
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Book Description Pearson Education, 2005. Condition: Good. 9th Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP36067688
Book Description Pearson Education, 2005. Condition: Good. 9th Edition. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP92795919
Book Description Pearson, 2003. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 6871702
Book Description Pearson. Condition: Good. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Seller Inventory # Z1-M-024-00644
Book Description Pearson Education, 2006. Soft Cover. Condition: Very Good. Ninth Edition. 588 pp. Browning to page edges. Size: 4to. Seller Inventory # 20083
Book Description Pearson Educational International, 2006. Condition: Very Good. Nona Edizione. Mm 200x250 Brossura editoriale di pp. XIII-486, con illustrazioni in bianco e nero, in ottimo stato. SPEDIZIONE IN 24 ORE DALLA CONFERMA DELL'ORDINE. Seller Inventory # 046321
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004235227
Book Description PEARSON EDUCACION. Condition: Muy Bueno / Very Good. Seller Inventory # 100000000851648