Marketing Research: An Applied Orientation

3.94 avg rating
( 154 ratings by Goodreads )
9780131257337: Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.

"synopsis" may belong to another edition of this title.

About the Author:

Dr. Naresh K. Malhotra is Regents' Professor (Highest Academic Rank in the University System of Georgia), College of Management, Georgia Institute of Technology. He is listed in Marquis Who’s Who in America continuously since 51st Edition 1997, and in Who’s Who in the World since 2000.  He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005

            In an article by Wheatley and Wilson (1987 AMA Educators' Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the Journal of Marketing Research during 1980-1985.  He also holds the all-time record for the maximum number of publications in the Journal of Health Care Marketing.  He is ranked number one based on publications in the Journal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995.  He is also number one based on publications in JAMS during the ten-year period 1986-1995.  In an Editorial by Schlegelmilch (JIM, 11(1), 2003), Malhotra was ranked number one based on publications in the International Marketing Review from 1992 to 2002.  He is also ranked number one based on publications in the International Marketing Review since its inception (1983) to 2003 (Table V, IMR, 22(4) (2005)).

            He has published more than 100 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology.  In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences.  Several articles have received best paper research awards. 

            He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992.  He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute.  He is the Founding Editor of Review of Marketing Research and served as an Associate Editor of Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts, Journal of Health Care Marketing.  Also, he serves on the Editorial Board of eight (8) journals.

            His book entitled Marketing Research: An Applied Orientation, Fourth Edition, was published by Prentice-Hall, Inc in 2004.  This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French.  In addition to the six translations, this book also has several English editions including North American, International, European, and Australia & New Zealand.  The book has received widespread adoption at both the graduate and undergraduate levels with more than 144 schools using it in the USA.  His book, Basic Marketing Research: A Decision-Making Approach, Second Edition, was published by Prentice Hall in 2005


'This book shows much promise and might very well become the European marketing research handbook of the future. I believe every student of marketing research in Europe should obtain a copy of this book. The author has undertaken a Herculean task and has succeeded with flying colours.' Martin Wetzels, Maastricht University 'Malhotra's revised European edition is a comprehensive guide to modern marketing research. Not only is it a useful text for students of modern marketing research, providing them with examples of current practice, it is also a useful text for managers, who are either commissioning research or disseminating and operationalising its results.' Paul Baines, Middlesex University --na

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 91.00
US$ 91.15

Convert Currency

Shipping: US$ 10.00
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace


Malhotra, Naresh K.
Published by Prentice Hall College Div (1995)
ISBN 10: 0131257331 ISBN 13: 9780131257337
New Hardcover Quantity Available: 1
Booked Again
(Summit, NJ, U.S.A.)

Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-200-13-0533100

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 91.15
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds