Services Marketing in Asia, Second Edition

4.14 avg rating
( 7 ratings by Goodreads )
 
9780131275379: Services Marketing in Asia, Second Edition

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries.

Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

"synopsis" may belong to another edition of this title.

About the Author:

Christopher Lovelock is an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course. Dr Lovelock's distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He obtained a BCom and an MA in economics from the University of Edinburgh. Later, he obtained an MBA from Harvard and a PhD from Stanford.

Jochen Wirtz is an Associate Professor at the National University of Singapore, where he teaches services marketing courses in Executive MBA, MBA and undergraduate programs. He received his PhD in services marketing from the London Business School, and holds a BA (Hons) in marketing and accounting and a professional certification in banking from Germany.

Hean Tat Keh is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China. Previously, Dr Keh taught at the National University of Singapore for five years. He obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle.

Xiongwen Lu is Professor of Marketing in the School of Management at Fudan University and Honorary Professor at the University of Hong Kong. He obtained his Bachelor's, Master's and PhD degrees in economics at Fudan University.

"About this title" may belong to another edition of this title.

Buy Used View Book
List Price: US$ 146.70
US$ 23.27

Convert Currency

Shipping: US$ 3.49
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu
Published by Prentice Hall (2004)
ISBN 10: 0131275372 ISBN 13: 9780131275379
Used Paperback Quantity Available: 1
Seller
Dream Books Company, LLC
(Englewood, CO, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Book Condition: Good. Used book with normal wear and tear and may contain writing. Stock photo may be different from actual book cover. Please feel free to contact us for additional photos or details about this item. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000773926

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 23.27
Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.
Destination, Rates & Speeds

2.

Jochen Wirtz; Christopher H. Lovelock
Published by Prentice Hall PTR
ISBN 10: 0131275372 ISBN 13: 9780131275379
Used Paperback Quantity Available: 1
Seller
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description Prentice Hall PTR. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0131275372I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 32.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Wirtz, Jochen, Keh, Hean Tat
ISBN 10: 0131275372 ISBN 13: 9780131275379
Used Quantity Available: 1
Seller
medimops
(Berlin, Germany)
Rating
[?]

Book Description Book Condition: good. 1361 Gramm. Bookseller Inventory # M00131275372-G

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 25.02
Convert Currency

Add to Basket

Shipping: US$ 9.30
From Germany to U.S.A.
Destination, Rates & Speeds

4.

SIN AUTOR
Published by PEARSON EDUCACION
ISBN 10: 0131275372 ISBN 13: 9780131275379
Used Quantity Available: 1
Seller
Atmosphere Books
(DH, SE, Spain)
Rating
[?]

Book Description PEARSON EDUCACION. Book Condition: Muy Bueno / Very Good. Bookseller Inventory # 100000000837203

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 887.23
Convert Currency

Add to Basket

Shipping: US$ 33.72
From Spain to U.S.A.
Destination, Rates & Speeds