Services Marketing in Asia, Second Edition

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9780131275379: Services Marketing in Asia, Second Edition
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Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries.

Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

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About the Author:

Christopher Lovelock is an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course. Dr Lovelock's distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He obtained a BCom and an MA in economics from the University of Edinburgh. Later, he obtained an MBA from Harvard and a PhD from Stanford.

Jochen Wirtz is an Associate Professor at the National University of Singapore, where he teaches services marketing courses in Executive MBA, MBA and undergraduate programs. He received his PhD in services marketing from the London Business School, and holds a BA (Hons) in marketing and accounting and a professional certification in banking from Germany.

Hean Tat Keh is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China. Previously, Dr Keh taught at the National University of Singapore for five years. He obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle.

Xiongwen Lu is Professor of Marketing in the School of Management at Fudan University and Honorary Professor at the University of Hong Kong. He obtained his Bachelor's, Master's and PhD degrees in economics at Fudan University.

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9780130605665: Services Marketing in Asia: Managing People, Technology and Strategy

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ISBN 10:  0130605662 ISBN 13:  9780130605665
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