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Selling Today, Fourth Canadian Edition (4th Edition) - Softcover

 
9780131275997: Selling Today, Fourth Canadian Edition (4th Edition)

Synopsis

Buyer-seller partnerships are established and maintained only when the salesperson creates customer value. Customers want to partner with salespeople who can create value, not just communicate it. Value creation involves a series of improvements in the sales process that enhance the customer experience. As customers and the field of selling have evolved, so has Selling Today: Creating Customer Value, to meet the expectations and needs of our customers.

 

Selling Today: Creating Customer Value, Fourth Canadian Edition. continues to build on a strong foundation of customer-relationship selling focusing, in this edition, on questioning as a means to understand customer needs.

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Gerald L. Manning, Barry L. Reece, Herbert F. Mackenzie
Published by Pearson Canada, 2007
ISBN 10: 0131275992 ISBN 13: 9780131275997
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Gerald L. Manning, Barry L. Reece, Herbert F. Mackenzie
Published by Pearson Canada, 2007
ISBN 10: 0131275992 ISBN 13: 9780131275997
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Manning, Gerald L.
Published by Pearson Canada, 2006
ISBN 10: 0131275992 ISBN 13: 9780131275997
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