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Synopsis
Buyer-seller partnerships are established and maintained only when the salesperson creates customer value. Customers want to partner with salespeople who can create value, not just communicate it. Value creation involves a series of improvements in the sales process that enhance the customer experience. As customers and the field of selling have evolved, so has Selling Today: Creating Customer Value, to meet the expectations and needs of our customers.
Selling Today: Creating Customer Value, Fourth Canadian Edition. continues to build on a strong foundation of customer-relationship selling focusing, in this edition, on questioning as a means to understand customer needs.
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Selling Today, Fourth Canadian Edition (4th Edition)
Seller: Mispah books, Redhill, SURRE, United Kingdom
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paperback. Condition: New. New. book. Seller Inventory # ERICA82901312759923
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