Synopsis
Marketing Management, Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the 21st century.
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About the Author
Kevin Lane Keller is one of the top marketing academics of his generation. He has conducted ground-breaking research and written a highly successful text, Strategic Brand Management. He has also worked with top marketing executives from companies around the globe to help them become better marketers. As a new co-author, Keven Lane Keller brings fresh ideas and research to the 12th Canadian edition.
"About this title" may belong to another edition of this title.
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Marketing Management, Canadian Twelfth Edition
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Marketing Management, Canadian Twelfth Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. 12th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3113415-20
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Marketing Management, Canadian Twelfth Edition
Published by
Pearson Education Canada, 2006
ISBN 10: 0131286404
ISBN 13: 9780131286405
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Marketing Management, Canadian Twelfth Edition (12th Edition) Kotler, Philip T.; Keller, Kevin Lane and Cunningham, Peggy H.
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Marketing Management, Canadian Twelfth Edition (12th Edition)
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