Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.
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Book Description Pearson Education Canada. Misc. Supplies. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0131384325I3N00
Book Description Pearson, 2011. Paperback. Book Condition: Acceptable. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780131384323-5-0-3. Bookseller Inventory # 9780131384323-5-0-3
Book Description Pearson Education Canada. MISC. SUPPLIES. Book Condition: Good. 0131384325 No CD Included. Access code may be previously used. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Bookseller Inventory # 0131384325-3
Book Description Pearson Education Canada, 2010. No binding. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-133-52-5639105
Book Description Pearson Education Canada, 2010. No binding. Book Condition: Very Good. Very good. Bookseller Inventory # HH-133-52-5639105