This innovative software helps learners apply their marketing knowledge and explore the quantitative side of marketing and marketing models. Chapter topics include diffusion, experience curve, dynamic pricing, joint space, market share, new product sales forecast, price bundling, impact on net income of a small change in price, cost of delay in launching a new product, and return on service quality improvement efforts. For small business owners and other individuals in the business field with responsibilities and interest in marketing strategy and research.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801314008251.0
Book Description Prentice Hall, 2003. CD-ROM. Book Condition: New. book. Bookseller Inventory # 0131400827