Marketing of High-Technology Products and Innovations (2nd Edition)

3.72 avg rating
( 18 ratings by Goodreads )
 
9780131411685: Marketing of High-Technology Products and Innovations (2nd Edition)
View all copies of this ISBN edition:
 
 

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.

"synopsis" may belong to another edition of this title.

From the Publisher:

Ideal for those interested in learning about Marketing of Technology and Innovation, as well as Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.

Useful in college curricula, technology institutes, engineering management programs, bio-technology centers, and/or telecommunications programs, executive education courses, training programs in high-tech firms, and technology incubators.

From the Author:

A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780136049968: Marketing of High-Technology Products and Innovations (3rd Edition)

Featured Edition

ISBN 10:  0136049966 ISBN 13:  9780136049968
Publisher: Pearson, 2009
Hardcover

9789332536623: Marketing of High-Technology Products and Innovations

Pearso..., 2014
Softcover

9780130136060: Marketing of High-Technology Products and Innovations

Prenti..., 2001
Hardcover

9780131230231: Marketing of High-Technology Products and Innovations: International Edition

Pearson, 2003
Softcover

9780131364912: Marketing of High-Technology Products and Innovations: International Edition

Pearson, 2009
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Mohr, Jakki J; Sengupta, Sanjit; Slater, Stanley
Published by Prentice Hall
ISBN 10: 0131411683 ISBN 13: 9780131411685
New Hardcover Quantity Available: 1
Seller:
Orion Tech
(Grand Prairie, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Condition: New. 0131411683 . Seller Inventory # Z0131411683ZN

More information about this seller | Contact this seller

Buy New
US$ 29.13
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Jakki J Mohr; Sanjit Sengupta; Stanley Slater
Published by Prentice Hall (2004)
ISBN 10: 0131411683 ISBN 13: 9780131411685
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2004. Condition: New. book. Seller Inventory # M0131411683

More information about this seller | Contact this seller

Buy New
US$ 25.87
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Mohr, Jakki J; Sengupta, Sanjit; Slater, Stanley
Published by Prentice Hall
ISBN 10: 0131411683 ISBN 13: 9780131411685
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Condition: New. 0131411683 New Condition. Seller Inventory # NEW7.3046155

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds