Items related to Marketing: An Introduction, 7th Edition
Synopsis
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
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From the Publisher
This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.
From the Back Cover
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2004
- ISBN 10 0131424106
- ISBN 13 9780131424104
- BindingPaperback
- LanguageEnglish
- Number of pages720
- Rating
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Marketing : An Introduction
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Pearson Education Canada, Newmarket, ON, Canada, 2004
ISBN 10: 0131424106
ISBN 13: 9780131424104
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Marketing An Introduction
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