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For undergraduate database management students or business professionals
Here’s practical help for understanding, creating, and managing small databases—from two of the world’s leading database authorities.Database Concepts by David Kroenke and David Auer gives undergraduate database management students and business professionals alike a firm understanding of the concepts behind the software, using Access 2013 to illustrate the concepts and techniques. Three projects run throughout the text, to show students how to apply the concepts to real-life business situations. The text provides flexibility for choosing the software instructors want to use in class; allows students to work with new, complete databases, including Wedgewood Pacific Corporation, Heather Sweeney Designs, and Wallingford Motors; and includes coverage for some of the latest information on databases available.
Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here's how:
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A Database text that all beginning students can use
At some point in business—or for a personal project...
You will need more than just a spreadsheet to do your job
You will want to run detailed reports
You will need to understand how to use one of many database programs
Are you ready?
With Database Concepts, by David M. Kronke, you will be.
You will learn:
Fundamentals of the relational model
Learn it here,
with Database Concepts, by David M. Kroenke www.prenhall.com/kroenke.
David M. Kroenke is one of the pioneers of database technology In 1971, while working at the Pentagon, he programmed one of the world's first database management system (DBMS) products. In 1974 Grace Hopper appointed him to the CODAYSL EUF committee, and in 1977 he worked as ,a consultant for Fred Brooks at IBM. Kroenke helped to start the Microrim Corporation, where he led the development of the R:base family of DBMS products. In a 1991 article, Wayne Ratliff credited one of Kroenke's textbooks for giving him the idea for the development of d:base. In 1989 Kroenke consulted Microsoft on the project that led to the development of Microsoft Access. He is also the father of the semantic object model, a data model that many believe is superior to the entity-relationship model.
Kroenke is the author of five computer textbooks; his text Database Processing was first published in 1977 and is currently in its eighth edition. In 1990 and 1991 he was the Hanson Professor of Management Science at the University of Washington. In that same year the International Association for Computer Information Systems named him Computer Educator of the Year. He holds a B.S. in economics from the U.S. Air Force Academy, an M.S. in management science from the University of Southern California, and a Ph.D. from Colorado State University where he studied linear models under Franklin Graybill.
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Book Description Prentice Hall, 2004. Condition: New. book. Seller Inventory # M0131451413
Book Description Prentice Hall, 2004. Paperback. Condition: New. 2. Seller Inventory # DADAX0131451413
Book Description Prentice Hall, Upper Saddle River, NJ, 2005. Softcover. Condition: New. 2nd Edition. Book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 3. ISBN: 0131451413. ISBN/EAN: 9780131451414. Pictures of this item not already displayed here available upon request. Inventory No: 1560766090. Seller Inventory # 1560766090
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Book Description Prentice Hall, 2004. Paperback. Condition: New. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0131451413n
Book Description Condition: New. New. Seller Inventory # M-0131451413