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Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2007
- ISBN 10 0131452584
- ISBN 13 9780131452589
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages360
- Rating
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Framework for Marketing Manage
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Framework for Marketing Manage
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A Framework for Marketing Management
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