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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall. PAPERBACK. Condition: New. 0131452584 Ships from Tennessee, usually the same or next day. Seller Inventory # Z0131452584ZN
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Book Description Prentice Hall, 2006. Condition: New. book. Seller Inventory # M0131452584
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Book Description Prentice Hall, 2006. Paperback. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0131452584n