Framework for Marketing Management (3rd Edition)

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9780131452589: Framework for Marketing Management (3rd Edition)
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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Other Popular Editions of the Same Title

9781405846745: Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro

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ISBN 10:  1405846747 ISBN 13:  9781405846745
Publisher: Prentice Hall, 2006
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9781405826129: A Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro (International Edition)

Prenti..., 2005
Softcover

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