Media Guide for Advertising: Principles and Practice

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9780131466159: Media Guide for Advertising: Principles and Practice

Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term project options to choose from, geared around each of the media channels discussed.

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Published by Prentice Hall (2006)
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