Student Study Guide for Marketing: An Introduction

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9780131470286: Student Study Guide for Marketing: An Introduction

Armstrong and Kotler's all new study guide, better known as The Driver's Manual, is contained in a convenient carry-all case and even includes key term flashcards. It can be packaged FREE with new copies of this text. Instructors should specify this special offer -- VALUEPACK ISBN: 0131321536 -- when placing their textbook order. The study guide can also be purchased separately at www.prenhall.com/marketing

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