International Marketing Strategy (2nd Edition)

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9780131495272: International Marketing Strategy (2nd Edition)

Please note that the ISBN and price for the above title were incorrectly quoted in the March/April NBCL. The correct details are as follows:

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From the Back Cover:

A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations. Fully updated to include recently published research - a better balance between US and European research. Pricing and advertising material has been strengthened and more comprehensively woven into text. Instructor's material available. Postgraduates and advanced undergraduates studying international marketing and strategic marketing.

"About this title" may belong to another edition of this title.

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Frank Bradley
Published by Prentice Hall PTR (1995)
ISBN 10: 0131495275 ISBN 13: 9780131495272
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Bradley, Frank
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