Marketing Research

3.81 avg rating
( 21 ratings by GoodReads )
 
9780131498655: Marketing Research

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This marketing research book integrates the use of the statistical package SPSS.

About the Author:

Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University. Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University. David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Burns, Alvin C.; Bush, Ronald F.
Published by Prentice Hall College Div (1995)
ISBN 10: 0131498657 ISBN 13: 9780131498655
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131498657

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.71
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Burns, Alvin C.; Bush, Ronald F.
Published by Prentice Hall College Div (1995)
ISBN 10: 0131498657 ISBN 13: 9780131498655
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. Bk&Disk. Bookseller Inventory # DADAX0131498657

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.13
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Burns, Alvin C.; Bush, Ronald F.
ISBN 10: 0131498657 ISBN 13: 9780131498655
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801314986551.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 91.32
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Burns, Alvin C.; Bush, Ronald F.
Published by Prentice Hall College Div (1995)
ISBN 10: 0131498657 ISBN 13: 9780131498655
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0131498657

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 133.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds