Items related to Basic Marketing Research : A Decision-Making Approach

Basic Marketing Research : A Decision-Making Approach - Hardcover

Naresh K. Malhotra

 
9780131525429: Basic Marketing Research : A Decision-Making Approach
Hardcover
ISBN 10: 0131525425 ISBN 13: 9780131525429
Publisher: Prentice Hall, 2005
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For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

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  • PublisherPrentice Hall
  • Publication date2005
  • ISBN 10 0131525425
  • ISBN 13 9780131525429
  • BindingHardcover
  • Edition number2
  • Number of pages550
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Other Popular Editions of the Same Title

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