O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.
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Book Description Prentice Hall, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0131536184
Book Description Prentice Hall, 2005. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0131536184
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801315361801.0