Items related to Advertising Principles and Effective IMC Practice
Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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Advertising Principles and Effective IMC Practice
Published by
Prentice Hall Singapore, 2007
ISBN 10: 0131676601
ISBN 13: 9780131676602
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-005-02237
Quantity: 2 available
Stock Image
Advertising Principles and Effective IMC Practice
Published by
Prentice Hall Singapore 0, 2007
ISBN 10: 0131676601
ISBN 13: 9780131676602
Used
paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Good. Good. book. Seller Inventory # ERICA82901316766013
Quantity: 1 available