The Fashion Sleuth: How to Research the Internet for Fashion

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9780131727625: The Fashion Sleuth: How to Research the Internet for Fashion

The clear objective of this book and CD are to help the reader overcome any Internet research-phobia. The book was written to help the reader dispel the fears of inadequacy about the unknown or feelings of perhaps being inept or insecure. The goal is to make the reader proficient and confident in using the Internet and the computer as a tool for conducting research. The focus of the book's instructional information has been geared to the industry professional specifically for fashion; however, the book is not limited to the fashion professional.  The reader will soon discover that much of this book is not about fashion - but rather about how-to successfully research.  Practical Industry Insider Interviews: Real-world examples, interviews and images on researching online/Complete Companion CD: Over 1,600s URLs in easy to understand categories/Complete Glossaries on the CD/Easy to Understand and Follow Step-By-Step Exercises/Cases Studies.  The focus of the book's instructional information has been geared to the industry professional specifically for fashion, but is an excellent resource for anyone wanting to learn how-to research successfully using the Internet.

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From the Back Cover:

Let’s test your Internet Savvy…

 

Do you know what the Deep Web is? Are you familiar with Spiders, Boutique Search Engines and Blogs? Do you know how to use Search Engine Math?  When it comes to Internet skills do you struggle with going beyond Google™? How quickly can you locate business and marketing information such as finding statistics for the largest growing segment of the US population or what colors will be popular two years from now? Having trouble answering these questions? You’re not alone! Regardless of which brands of the creative world you are studying or working in, information fluency is the most needed skill for the 21st century.

 

Here’s what you’ll find in this text and on the accompanying CD…

  • Going beyond Google™ – how to conduct traditional and non-traditional research
  • How to use Boolean Logic and Search Engine Math
  • How to conduct an Advanced Search online
  • How to better understand and mine the Deep Web
  • CD includes over 1,6000 URL’s including links for:
    • Art and artist
    • Business and marketing
    • Exhaustive list for the many museums world-wide
    • Listings for the leading fashion trade organizations, trade shows and merchandise marts
    • Extensive designer links
    • Complete list of the leading Career Sites
    • Leading U.S. government sites
    • Global sourcing sites by country
    • Buying offices for the major U.S. retail stores
    • Forecasting trends and statistic sites
    • Libraries online including URLs for clichés, quotes, textiles glossaries, traditional dictionaries and more online

Also, included are numerous interviews and insights from leading experts on how to research, sample exercises and case studies.

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Colussy, M. Kathleen
Published by Prentice Hall (2005)
ISBN 10: 0131727621 ISBN 13: 9780131727625
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Book Description Prentice Hall, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 0131727621

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Steve Greenberg and M. Kathleen Colussy
ISBN 10: 0131727621 ISBN 13: 9780131727625
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801317276251.0

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