Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy. Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.
"synopsis" may belong to another edition of this title.
The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.
Features of the revision include:
Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.Excerpt. © Reprinted by permission. All rights reserved.:
As the new millennium began, retailers found themselves in a competitive environment that was more challenging than they ever had to face in the past. Not only were the bricks and mortar operations facing greater competition from other similar companies, but the ever-increasing presence of off-site merchants made the art of conducting business even more difficult. Catalogs and E-tailers were achieving record sales, and while many of these retailers were divisions of some of these brick and mortar companies, others were primarily positioned as off-site businesses, giving extra competition to the merchants who subscribed to multichannel retailing. The bricks and mortar companies were faced with yet additional competition from the steady increase of sales coming from the home shopping channels.
Enter the visual merchandisers. If properly trained, they have the necessary insights and abilities to help retail operations distinguish and differentiate themselves from the competition, giving them an individuality so important to success in this challenging business arena. If given the opportunity to apply their artistic talents to the needs of the contemporary retail environments, they often deliver the concepts and designs that make their companies visually unique.
Unlike yesteryear when they were generally referred to as display persons, today's practitioners are expected not only to design and install window and interior displays, but also to take a major role in the development of the brick and mortar facilities design. They are involved in merchandise fixture selection, lighting systems, and a host of other duties and responsibilities that bring their retail environments into the twenty-first century.
The third edition of this text, now titled Contemporary Visual Merchandising and Environmental Design, explores all of the aspects of visual presentation and addresses the ways in which each of these are used to translate the store's interiors and windows from the mundane to arenas of visual excitement.
As in the previous editions, the principles and practices performed by the company's visual team are updated to reflect the trends of this new millennium. In addition, there are numerous additions to this edition that address what is currently taking center stage in the visual environments all across the country.
New to this edition are the following chapters:
Additionally, the following has been added to bring the reader to the latest and greatest in visual merchandising and facilities design:
With the pertinent information from the previous edition and the wealth of new material added to this third edition, the readers will learn not only how to appreciate the new practices of visual presentation that are surfacing in today's retail arenas, but also how to become professional practitioners in this exciting field of artistic expression.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2006. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0131730037
Book Description Prentice Hall, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0131730037
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131730037 New Condition. Bookseller Inventory # NEW6.0048457
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801317300381.0