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This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.
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Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. Very contemporary in approach, it features full coverage of modern communication technologies and collaborative communication skills as well as interviews with top business professionals and communicators at the cutting-edge of the field.From the Back Cover:
This comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide readers with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. The book includes examples that compare and contrast effective and ineffective writing, practical writing-tips features, and document-writing exercises. Effective oral communication in public speaking, in oral presentations, and in collaborative, small group settings are emphasized. The information and skills users need to find their first job is outlined in step-by-step personal and job-market analyses through sample resumes and cover letters, an examination of the stages in a model employment interview, and a study of critical job-search tools.
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Book Description Prentice Hall College Div, 1995. Condition: New. book. Seller Inventory # M0131747312