Strategic Marketing for Non-Profit Organizations (7th Edition)

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9780131753723: Strategic Marketing for Non-Profit Organizations (7th Edition)
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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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9788120338906: Strategic Marketing for Nonprofit Organizations (Eastern Economy Edition) Edition: Reprint

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ISBN 10:  8120338901 ISBN 13:  9788120338906
Publisher: PE, 2008
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