Ethical Marketing

3.75 avg rating
( 8 ratings by Goodreads )
 
9780131848146: Ethical Marketing
View all copies of this ISBN edition:
 
 

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Murphy, Patrick E.; Laczniak, Gene R.; Bowie, Norman E.; Klein, Thomas A.
Published by Pearson
ISBN 10: 0131848143 ISBN 13: 9780131848146
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Condition: New. 0131848143 New Condition. Seller Inventory # NEW99.3044314

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

2.

Patrick E. Murphy; Gene R. Laczniak; Norman E. Bowie; Thomas A. Klein
Published by Pearson (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2004. Condition: New. book. Seller Inventory # M0131848143

More information about this seller | Contact this seller

Buy New
US$ 65.22
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Murphy, PatrickLaczniak, Gene R.Bowie, Norman E.Klein, Thomas A.
Published by Prentice Hall
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Quantity Available: 5
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Condition: New. Brand New. Seller Inventory # 0131848143

More information about this seller | Contact this seller

Buy New
US$ 83.01
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

4.

Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Published by Pearson (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson, 2004. Paperback. Condition: New. 1. Seller Inventory # DADAX0131848143

More information about this seller | Contact this seller

Buy New
US$ 100.98
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

P.E. Murphy, Gene R. Laczniak, Professor Norman E. Bowie,
Published by Pearson Education (US), United States (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2004. Paperback. Condition: New. Language: English. Brand new Book. For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan. Seller Inventory # BTE9780131848146

More information about this seller | Contact this seller

Buy New
US$ 109.48
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Patrick E. Murphy; Gene R. Laczniak; Norman E. Bowie; Thomas A. Klein
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # S-0131848143

More information about this seller | Contact this seller

Buy New
US$ 110.91
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

7.

P.E. Murphy; Gene R. Laczniak; Professor Norman E. Bowie; Thomas A. Klein
Published by Pearson (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Softcover Quantity Available: 3
Seller:
Rating
[?]

Book Description Pearson, 2004. Condition: New. Seller Inventory # TV9780131848146

More information about this seller | Contact this seller

Buy New
US$ 133.85
Convert currency

Add to Basket

Shipping: US$ 4.32
From Germany to U.S.A.
Destination, rates & speeds

8.

Patrick E. Murphy/ Gene R. Laczniak/ Norman E. Bowie/ Thomas A. Klein
Published by Prentice Hall (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2004. Paperback. Condition: Brand New. 1st edition. 288 pages. 9.25x6.25x0.25 inches. In Stock. Seller Inventory # 0131848143

More information about this seller | Contact this seller

Buy New
US$ 140.54
Convert currency

Add to Basket

Shipping: US$ 9.74
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Patrick E. Murphy
Published by Pearson (2004)
ISBN 10: 0131848143 ISBN 13: 9780131848146
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Pearson, 2004. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0131848143n

More information about this seller | Contact this seller

Buy New
US$ 292.21
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds