Strategy: A View From The Top (An Executive Perspective) (2nd Edition)

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9780131861367: Strategy: A View From The Top (An Executive Perspective) (2nd Edition)

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.

This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.

This is intended for practicing executives getting ready to assume executive responsibilities.

"synopsis" may belong to another edition of this title.

Product Description:

Gain a strategic edge in today’s business world.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.  

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

From the Back Cover:

A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.

"About this title" may belong to another edition of this title.

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Cornelis A. De Kluyver; John A. Pearce
Published by Prentice Hall (2005)
ISBN 10: 0131861360 ISBN 13: 9780131861367
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Cornelis A. De Kluyver; John A. Pearce
ISBN 10: 0131861360 ISBN 13: 9780131861367
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