Retail Management: A Strategic Approach

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9780131870161: Retail Management: A Strategic Approach
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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

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From the Publisher:

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover:

Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing. An essential reference book for anyone in retailing, whether a large or small store or a nontraditional retailing enterprise.

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Other Popular Editions of the Same Title

9780136138297: Retail Management: A Strategic Approach

Featured Edition

ISBN 10:  0136138292 ISBN 13:  9780136138297
Publisher: Prentice Hall College Div, 1997
Hardcover

9780131009448: Retail Management: A Strategic Approach, Ninth Edition

Prenti..., 2003
Hardcover

9780130263346: Retail Management: A Strategic Approach (8th Edition)

Pearso..., 2000
Hardcover

9780023084805: Retail Management: A Strategic Approach

Collie..., 1979
Hardcover

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