Business and Its Environment (5th Edition)

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9780131873551: Business and Its Environment (5th Edition)
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For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

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For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision.

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Key Benefit: This book provides an original, structured and disciplinary approach to the management of a class of issues—both internal and external—of growing importance to the performance of firms. Key Topics: It integrates economics, political science, law and ethics, taking a managerial perspective throughout, in both subject matter and applications. Baron constructs principles upon a set of conceptual frameworks for analyzing issues and formulating strategies to deal with them.

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