Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

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9780131885899: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

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Book Description Pearson. PAPERBACK. Book Condition: New. 0131885898 BRAND NEW W/FAST SHIPPING! This item is: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An, 1st Ed., 2009, by Tranter, Kimberly A.^Stuart-Hill, Trevor^Parker, Juston; FORMAT: Paperback; ISBN: 9780131885899. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780131885899

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Book Description Prentice Hall, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Table of Contents1. An Introduction 2. A History 3. Customers' Knowledge and Consumer Behavior 4. Market Segmentation and Selection 5. Internal Assessment and Competitive Analysis 6. Economic Principles and Demand Forecasting 7. Reservations and Channels of Distribution 8. Dynamic Value-Based Pricing 9. Channel and Inventory Management 10. The Revenue Management Team 11. Strategic Management and Following the RevMAP 12. Tools, Tactics, and Resources 13. Legal and Ethical Issues and Potential Bumps in the Road 14. Crystal Ball 15. Applications in Lodging and Food and Beverage 16. Applications in Sports, Entertainment, and Event Management 17. Applications in Cruise, Spa, and Luxury RV Resorts 18. Applications in Golf, Gaming, and Theme Parks GLOSSARY. Bookseller Inventory # ABE_book_new_0131885898

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