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Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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Book Description Pearson. PAPERBACK. Condition: New. 0131885898 New Condition. Seller Inventory # NEW7.3006025
Book Description Pearson, 2008. Condition: New. book. Seller Inventory # M0131885898
Book Description Prentice Hall, 2008. Paperback. Condition: New. 1. Seller Inventory # DADAX0131885898
Book Description Pearson, 2008. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780131885899
Book Description Pearson. PAPERBACK. Condition: New. 0131885898 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0131885898ZN