A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession three sections cover the advertising process, media specifics and situations and decision. Coverage is extended to the topics of professionalism, the process of advertising, visual communication and new developments in production.
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Book Description Prentice Hall College Div, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110131899112
Book Description Prentice Hall College Div. Hardcover. Book Condition: New. 0131899112 New Condition. Bookseller Inventory # NEW6.1040097
Book Description Prentice Hall College Div, 1990. Hardcover. Book Condition: New. Fac Sub. Bookseller Inventory # DADAX0131899112