This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 4.25
Within U.S.A.
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0131916548
Book Description Condition: new. Seller Inventory # FrontCover0131916548
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0131916548
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0131916548
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0131916548
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.15. Seller Inventory # Q-0131916548
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0131916548xvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0131916548-new