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Services Management: The New Paradigm In Hospitality - Softcover

 
9780131916548: Services Management: The New Paradigm In Hospitality
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This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

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  • PublisherPearson College Div
  • Publication date2006
  • ISBN 10 0131916548
  • ISBN 13 9780131916548
  • BindingPaperback
  • Edition number1
  • Number of pages378

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9781292042916: Services Management

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