Items related to The Cultural Dimension of International Business (Literature...
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.
This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.
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From the Publisher:
This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
From the Back Cover:
This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions. This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business. Appropriate for anyone interested in Applied Anthropology, Anthropology of Business, International Marketing and International Management.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1989
- ISBN 10 0131951408
- ISBN 13 9780131951402
- BindingPaperback
- Edition number1
- Number of pages178
- Rating
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The Cultural Dimension of International Business (Literature 41)
Published by
Prentice Hall
(1989)
ISBN 10: 0131951408
ISBN 13: 9780131951402
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Softcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Prentice Hall Pub Date: 1/1/1990 Binding: Paperback Pages: 178 First edition. Seller Inventory # 6230789
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The Cultural Dimension of International Business (Literature; 41)
Published by
Prentice Hall
(1989)
ISBN 10: 0131951408
ISBN 13: 9780131951402
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Softcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 15-0131951408-G
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