Marketing Management, An Asian Perspective (4th Edition)

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9780131982628: Marketing Management, An Asian Perspective (4th Edition)
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Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

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