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This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
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Bring the world into focus...
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
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Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.
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Book Description Prentice Hall, 2006. Hardcover. Condition: New. 5. Seller Inventory # DADAX0131995340
Book Description Prentice Hall, 2006. Condition: New. book. Seller Inventory # M0131995340
Book Description Prentice Hall. Hardcover. Condition: New. 0131995340 New Condition. Seller Inventory # NEW99.3045396
Book Description Condition: New. New. Seller Inventory # STRM-0131995340
Book Description Prentice Hall, 2006. Hardcover. Condition: New. 5. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0131995340n