A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
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Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Hardcover. Book Condition: New. 0132012693 New Condition. Bookseller Inventory # NEW6.1040270
Book Description Prentice Hall, 1980. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0132012693