Design and Marketing Of New Products (2nd Edition)

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9780132015677: Design and Marketing Of New Products (2nd Edition)
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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

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Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

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Other Popular Editions of the Same Title

9780132012690: Design and Marketing of New Products (Prentice-Hall international series in management)

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ISBN 10:  0132012693 ISBN 13:  9780132012690
Publisher: Prentice Hall, 1980
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9780132016667: Design and Marketing Of New Products: International Edition

Pearson, 1993
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