Principles of Marketing, Seventh Canadian Edition (7th Edition) - Hardcover

Kotler, Philip T.; Armstrong, Gary; Cunningham, Peggy H.

Hardcover

ISBN 10: 0132020017 ISBN 13: 9780132020015

Publisher: Pearson Canada, 2007

Synopsis

The seventh Canadian editon of Principles of Marketing pairs unsurpassed quality with the most comprehensive and up-to-date research.  Streamlined and concise, the text has been revamped along the unifying concept of marketing as a way of creating value for the student, in order to get value from the student in return.  Covering contemporary and Canadian issues, Kotler engages students with a relevant discussion of hot topics ranging from Measuring and Managing, to Returns on Marketing. With new Video cases, an integrated Marketing Plan, as well as exercises in every chapter the newest edition of this longtime leader continues a tradition of quality without question.

 

 

 

About this title

About the Author

Philip Kotler  is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. Dr. Kotler is author of Marketing Management, now in its twelfth edition and the most widely used marketing textbook in graduate schools of business. He has authored more than 20 other successful books and more than one hundred articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. Other major honors include the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing, the European Association of Marketing Consultants and Sales Trainers Prize for Marketing Excellence, the 1995 Sales and Marketing Executives International (SMEI) Marketer of the Year award, the 2002 Academy of Marketing Science Distinguished Educator Award, and honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public Administration, and the University of Economics and Business Administration in Vienna.

Professor Kotler has been a consultant to many major U.S. and foreign companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board, and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.

Gary Armstrong  is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong’s first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His recent administrative posts include Chair of the Marketing Faculty, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and others. He works closely with business student groups and has received several campus-wide and Business School teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, which he won three times. In 2004, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed at the University of North Carolina at Chapel Hill.

Peggy Cunningham is the Marie Shantz Teaching Associate Professor of Marketing at Queen’s University School of Business. She received her undergraduate degree from Queen’s University, completed her MBA at the University of Calgary, and earned her Ph.D. in marketing from Texas A&M University. She was the founding Director of Queen’s new MBA program for students with undergraduate business degrees. She has considerable international experience and has been a visiting professor at universities and government training programs in France, Germany, China, the U.K., and the U.S. Her prior industry experience and current consulting practice help her to bring the perspective of the practitioner to the study of marketing. She conducts research in the fields of social alliances, corporate social responsibility, marketing ethics, relationship marketing, and cause-related marketing. Her work is published in a number of journals, including the Journal of the Academy of Marketing Science and the California Management Review. She is also the Canadian co-author with Philip Kotler of Marketing Management, Canadian Twelfth Edition, and Marketing: An Introduction.  She is a devoted teacher who tries to inspire her students to realize their full and unique potential. In recognition of these efforts, she has received several teaching and service awards, including the PriceWaterhouseCoopers Leaders in Management Education Award (2004), the Frank Knox award for teaching excellence, a Queen’s campus-wide award granted by undergraduate students, and the Academy of Marketing Science Outstanding Teacher in 2001. She has applied her love of teaching to a wide range of courses, including marketing management and strategy, branding, principles of marketing, services marketing, international marketing, marketing ethics, and customer relationship management.

Edition details

• Publisher: Pearson Canada
• Publication date: 2007
• Language: English
• ISBN 10: 0132020017
• ISBN 13: 9780132020015
• Binding: Hardcover
• Number of pages: 832