Strategic Business Marketing

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9780132033657: Strategic Business Marketing

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances.

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Peter M. Chisnall
Published by Pearson Education (US), United States (1995)
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 3rd Revised edition. 244 x 170 mm. Language: English Brand New Book ***** Print on Demand *****.This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances. Bookseller Inventory # AAV9780132033657

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Book Description Pearson Education, 1994. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780132033657

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Peter Chisnall
Published by Pearson Education (US), United States (1995)
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 3rd Revised edition. 244 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****. This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances. Bookseller Inventory # AAV9780132033657

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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780132033657_lsuk

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Book Description Prentice Hall, 1995. Paperback. Book Condition: New. 3rd. Bookseller Inventory # DADAX0132033658

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Book Description Prentice Hall, 1994. Paperback. Book Condition: Brand New. 3rd edition. 520 pages. 9.25x6.75x1.25 inches. In Stock. Bookseller Inventory # zk0132033658

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Book Description Prentice Hall, 1995. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780132033657

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Book Description Prentice Hall, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0132033658

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