Peter Chisnall Strategic Business Marketing

ISBN 13: 9780132033657

Strategic Business Marketing

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Covers the nature and applications of marketing applied to industrial, technical, and commercial business and public sector services. Topics include international business strategies and the growth of regionalism, product design, process re-engineering, JIT, TQM, strategic alliances and joint ventures, business ethics, and environmentalism. This is the third edition of a text formerly titled Strategic Industrial Marketing . For management students and practicing managers. Annotation copyright Book News, Inc. Portland, Or.

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Peter M. Chisnall
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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. 3rd edition. Language: English . Brand New Book ***** Print on Demand *****.This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances. Seller Inventory # AAV9780132033657

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Peter M. Chisnall
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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. 3rd edition. Language: English . Brand New Book ***** Print on Demand *****. This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances. Seller Inventory # AAV9780132033657

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Book Description Prentice Hall, 1994. Paperback. Condition: Brand New. 3rd edition. 520 pages. 9.25x6.75x1.25 inches. In Stock. Seller Inventory # zk0132033658

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