For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
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This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.From the Back Cover:
Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition
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Book Description Pearson Education, 2006. Softcover. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice. 682 pp. Englisch. Bookseller Inventory # INF1000007593
Book Description Pearson Education, Limited. Soft cover. Book Condition: New. New, 10th Edition, Color Print,International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0132037920