Retail Management

ISBN 13: 9780132037921

Retail Management

 
9780132037921: Retail Management

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

"synopsis" may belong to another edition of this title.

From the Publisher:

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover:

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

  • www.prenhall.com/bermanevans

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Joel R. Evans Barry Berman
Published by Pearson Education (2006)
ISBN 10: 0132037920 ISBN 13: 9780132037921
New Softcover Quantity Available: 1
Seller
unifachbuch
(Köln, NRW, Germany)
Rating
[?]

Book Description Pearson Education, 2006. Softcover. Book Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice. 682 pp. Englisch. Bookseller Inventory # INF1000007593

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.98
Convert Currency

Add to Basket

Shipping: US$ 29.77
From Germany to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Published by Pearson Education, Limited
ISBN 10: 0132037920 ISBN 13: 9780132037921
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Pearson Education, Limited. Soft cover. Book Condition: New. New, 10th Edition, Color Print,International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0132037920

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.95
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds