The book takes an operational as opposed to a srategic approach, focusing on the practical aspects of marketing such as analysing a market, evaluating a direct market campaign of sales force performance. The book sets out to bring these concepts alive in practical formats. Instructor's Manual (0-13-270174-X).
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Ada is used in large industrial projects in which dependability is a prime requirements.
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Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI2056750
Book Description Prentice Hall, 1995. Book Condition: Good. Textbook Binding,ex-library, with usual stamps and markings, in good all round condition. pp. Bookseller Inventory # 1280323
Book Description Prentice Hall, 1995. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 5440621
Book Description Prentice Hall 1996 Prentice Hall 1996 xviii 407pp paperback small tear to base of spine otherwise very good Very Good. Bookseller Inventory # 25069