Marketing Management, Thirteenth Canadian Edition (13th Edition)

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9780132063975: Marketing Management, Thirteenth Canadian Edition (13th Edition)
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Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

"synopsis" may belong to another edition of this title.

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Philip R Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
Published by Pearson Education Canada
ISBN 10: 0132063972 ISBN 13: 9780132063975
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Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
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Philip R Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
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Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
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Philip R Kotler; Kevin Lane Keller; Peggy H. Cunningham; Subramanian Sivaramakrishnan
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