Marketing Management, Thirteenth Canadian Edition (13th Edition)

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9780132063975: Marketing Management, Thirteenth Canadian Edition (13th Edition)

Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

"synopsis" may belong to another edition of this title.

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Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
Published by Pearson Education Canada (2009)
ISBN 10: 0132063972 ISBN 13: 9780132063975
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Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan
Published by Pearson Education Canada (2009)
ISBN 10: 0132063972 ISBN 13: 9780132063975
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Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.; Sivaramakrishnan, Subramanian
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Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.; Sivaramakrishnan, Subramanian
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Sivaramakrishnan, Subramanian, Cunningham, Peggy H., Keller, Kevin Lane, Kotler, Philip T
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Sivaramakrishnan, Subramanian, Cunningham, Peggy H., Keller, Kevin Lane, Kotler, Philip T
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Kotler, Philip R; Keller, Kevin Lane; Cunningham, Peggy H.; Sivaramakrishnan, Subramanian
Published by Pearson Education Canada, U.S.A. (2009)
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Book Description Pearson Education Canada, U.S.A., 2009. Hardcover. Book Condition: Fine. The book is unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. Light rubbing at the corners; price intact; no interior highlights. Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and dispatched to you as quickly as possible. Bookseller Inventory # 016370

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