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Synopsis
An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
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Language Notes
Text: English (translation)
Original Language: German
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Direct
- Publication date1992
- ISBN 10 0132087456
- ISBN 13 9780132087452
- BindingHardcover
- LanguageEnglish
- Number of pages323
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Handbook Of Direct Mail: The Dialogue Method Of Direct Communication
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