Selling Today (12th Edition)

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9780132109864: Selling Today (12th Edition)
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Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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9780133250923: Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (12th Edition)

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ISBN 10:  013325092X ISBN 13:  9780133250923
Publisher: Prentice Hall, 2012
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