Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
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1. Selling Today (12th Edition) Manning, Gerald L.; Ahearne, Michael and Reece, Barry L.
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Book Description Pearson College Div, 2011. Hardcover. Condition: Brand New. 12 edition. 512 pages. 11.00x8.50x1.00 inches. In Stock. Seller Inventory # zk0132109867
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