E-Marketing (6th Edition)

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9780132147552: E-Marketing (6th Edition)
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Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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9780132806466: E-Marketing

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ISBN 10:  0132806460 ISBN 13:  9780132806466
Publisher: Gardner Press, 2011
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9788120345010: E-Marketing

Phi Le..., 2012
Softcover

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