Effective Small Business Management (10th Edition)

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9780132157469: Effective Small Business Management (10th Edition)

Discover how to successfully launch and manage a small business.

Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business.

This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

"synopsis" may belong to another edition of this title.

From the Publisher:

This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover:

Key Benefit: This book offers practical, hands-on advice for all areas of concern to the small business reader — e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation. Key Topics: Introduces the importance of strategic planning early and reinforces it throughout; details the steps in building a workable and practical business plan.

"About this title" may belong to another edition of this title.

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