Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

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9780132161114: Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Explore the "act of buying" and beyond.

 

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

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Solomon, Michael R., Zaichkowsky, Judith
Published by Pearson Education Canada (2013)
ISBN 10: 0132161117 ISBN 13: 9780132161114
New Paperback Quantity Available: 1
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Murray Media
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Book Description Pearson Education Canada, 2013. Paperback. Book Condition: New. Bookseller Inventory # P110132161117

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