Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition) - Softcover

Solomon, Michael R.; Zaichkowsky, Judith L.; Polegato, Rosemary

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9780132161114: Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Synopsis

Explore the "act of buying" and beyond.

 

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

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Other Popular Editions of the Same Title

9780133372106: Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition with Companion Website (6th Edition)

Featured Edition

ISBN 10:  0133372103 ISBN 13:  9780133372106
Publisher: Pearson Education Canada, 2013
Hardcover