The Definitive How-To Guide for Business and Competitive Analysis
Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.
Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.
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"I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit."
--Bill Fiora, Partner and Founder, Outward Insights "All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article." --Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University The Definitive How-To Guide for Business and Competitive Analysis
Craig S. Fleisher is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He was Dean of two business schools and a university research chair, President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), Chair of the Competitive Intelligence Foundation, founding Editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow.
Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis. She is a SCIP Meritorious Award recipient, the highest international honor offered in the CI field, as well as SCIP Fellow.
Bensoussan and Fleisher are co-authors of Strategic and Competitive Analysis, The Financial Times Guide to Analysis for Managers, as well as Analysis without Paralysis.
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