Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth (paperback)

4.33 avg rating
( 6 ratings by GoodReads )
 
9780132161626: Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth  (paperback)

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.”

–ARTURO MASSA

Leading Global Marketing Executive, Fortune 500 Company

 

How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:

 

  • Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more
  • New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette
  • How to create a marketing culture of accountability, and empower change throughout your organization
  • Indispensable reading for every marketing leader, manager, and business strategist

For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.

 

Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

"synopsis" may belong to another edition of this title.

About the Author:

Hunter Hastings is the co-founder and CEO of EMM Group (www.emmgroup.net), an enterprise marketing management consulting firm that helps clients unleash growth by applying best practice-based marketing processes and marketing technology. Hastings spent many years managing brands at Procter & Gamble and Stroh Brewery. Capitalizing on this experience, he has led innovative marketing consulting practices throughout the world, ultimately founding the revolutionary marketing approach now called enterprise marketing management. Hastings’ consulting clients have included Kimberly-Clark, VISA International, Microsoft, Clorox, Gillette, Yahoo!, Kraft, PepsiCo, Hewlett Packard, AT&T, Brown-Forman, Unilever, and Michelin, to name just a few.

 

Jeff Saperstein is the author of Creating Regional Wealth in the Innovation Economy. He is an instructor at San Francisco State University College of Business and a consultant on innovation in marketing and technology. His website is www.creatingregionalwealth.com.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Hastings, Hunter; Saperstein, Jeff
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 5
International Edition
Seller
PRIORITY BOOKS
(springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 256 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 397245

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.77
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Hastings, Hunter; Saperstein, Jeff
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 1
International Edition
Seller
Nick Book House
(fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 14680

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.87
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Hastings, Hunter; Saperstein, Jeff
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 8894550-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.39
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

4.

Hastings, Hunter; Saperstein, Jeff
Published by Prentice Hall
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0132161621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.71
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

Hastings, Hunter; Saperstein, Jeff
Published by FT Press (2007)
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description FT Press, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0132161621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.18
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Hastings, Hunter; Saperstein, Jeff
Published by Pearson Prentice Hall (2007)
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson Prentice Hall, 2007. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0132161621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.25
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Hastings, Hunter; Saperstein, Jeff
Published by FT Press (2007)
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Softcover Quantity Available: > 20
Seller
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description FT Press, 2007. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780132161626

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.65
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

8.

Hastings, Hunter; Saperstein, Jeff
Published by Pearson Prentice Hall (2007)
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson Prentice Hall, 2007. Paperback. Book Condition: New. Bookseller Inventory # SONG0132161621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.11
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Hastings, Hunter; Saperstein, Jeff
Published by Wharton School Pub (2010)
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Wharton School Pub, 2010. Paperback. Book Condition: Brand New. 1st edition. 256 pages. 8.75x6.00x0.75 inches. In Stock. Bookseller Inventory # 0132161621

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.86
Convert Currency

Add to Basket

Shipping: US$ 7.43
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Hastings, Hunter; Saperstein, Jeff
ISBN 10: 0132161621 ISBN 13: 9780132161626
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801321616261.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 85.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds