Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Book Description Prentice Hall, 2011. Hardcover. Book Condition: New. Bookseller Inventory # P110132167123
Book Description Prentice Hall, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132167123
Book Description Prentice Hall, 2011. Paperback. Book Condition: New. Still in plastic. Bookseller Inventory # mon0001496739
Book Description Soft cover. Book Condition: New. Absolutely Brand New Textbook. This is an International Edition Textbook. Fast shipping , 3-5 business days Delivery to US and Canada, 4-6 days delivery to EU and Asia countries via express service. Ship from Multiple Locations, including US, EU, ASIA for inventory purpose. We do not ship to PO/FPO/APO address. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. international textbooks may come with different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA. Bookseller Inventory # 14f159780273752431