Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Book Description Prentice Hall, 2011. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0132167204
Book Description Prentice Hall. Paperback. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2692099534
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801321672084.0
Book Description Prentice Hall, 2011. Paperback. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory # 0132167204D