Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0132167204 New Condition. Bookseller Inventory # NEW6.0050271
Book Description Prentice Hall, 2011. Paperback. Book Condition: New. Bookseller Inventory # P110132167204