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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall PTR. Soft cover. Condition: New. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 013217684X
Book Description Pearson, 2011. Condition: New. book. Seller Inventory # M013217684X
Book Description Pearson, 2011. Paperback. Condition: New. 7. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 013217684Xn
Book Description Pearson College Div, 2011. Paperback. Condition: Brand New. 7th edition. 600 pages. 11.00x1.00x1.00 inches. In Stock. Seller Inventory # 013217684X
Book Description Pearson, 2011. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780132176842