Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causes

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9780132198745: Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causes

Price label taped to back DJ. Pages are clean. Binding is tight.

"synopsis" may belong to another edition of this title.

From Library Journal:

As an examination of the trend toward corporate social responsibility, which Embley, president of a cause-related marketing group, dubs "philanthropic economics," this book is rather unfocused. It combines discussions of most of the current buzz words with the author's personal experiences and beliefs, which are not particularly insightful. Though a chapter on television and celebrity endorsements and one on socially responsible investments are of some interest, the book generally lacks objectivity regarding both issues (ethical and others) and the social role of corporate America, past, present and future. Richard Steckel and Robin Simons's Doing Better by Doing Good ( LJ 10/1/92) does a better job on the same subject. (Illustrations not seen.)-- Elizabeth McKenty, Foundation Ctr., New York
Copyright 1992 Reed Business Information, Inc.

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